Director | VFX Supervisor

Ikea: Time for Change.

April 12, 2013

Project Lead | Nuke Lead Compositor | Hiero Artist

IKEA, Mother London, Biscuit director Mike Maguire and The Mill team up for the latest spot in the ‘Time for Change’ campaign.
The whole gnome-family-off is perfectly set to the Motley Crue’s ‘Time for Change’ as arranged by the Budapest Philharmonic Orchestra.
This was one of the fastest turnarounds we’ve ever worked on in the Nuke Studio. We worked on a total of 41 VFX shots, using Nuke and Hiero and obviously a lot of them with an awful lot of duplicate gnomes in them!


Agency: Mother London
Producer: Anna Murray
Creative Director: Tim & Freddie
Production Company: Biscuit Films
Director: Mike Maguire
Executive Producer: Orlando Wood
Editing Company: Final Cut
Editor: Ed Cheeseman
Post-Production / VFX Company: The Mill
VFX Producer: Tom Johnson
Shoot Supervisor: Peter Smith
2D Lead Artists: Hugo Guerra, Gianluca Di Marco
2D Artists: Gianluca Di Marco, Hugo Guerra, Kirti Daves, Sebastian Loven, Shizuka Fukuda, Greg Howe-Davies, Ola Roselind, Robert Granger, Simon Richardson.
Colourist: Luke Morrison
2D Supervisor: Hugo Guerra