Director | VFX Supervisor

Kia Installation.

December 10, 2012

2D Lead | Nuke Lead Compositor | Hiero Artist

Joyrider teams up with Innocean UK to bring us Director Alex Rutherford’s new Kia spot ‘Installation’. The Mill was brought in to create the visuals for this new spot, which includes a wall made from thousands of moving keyboard keys, each one generated by our expert CG team.


Agency: Innocean UK
Producer: Katy Cappi and Lisa Nicholls from Telly Producers
Creative Director: Dominic Sweeney, John Crozier
Account Director: Lilian Fox
Production Company: Joyrider
Director: Alex Rutherford
Executive Producer: Spencer Friend
Director of Photography: Jonas Mortensen
Post-Production / VFX Company: The Mill
VFX Producer: Ian Berry
2D Lead Artists: Pete Hodsman, Hugo Guerra
3D Lead Artists: Sid Harrington-Odedra
2D Artists: Leonardo Costa, Gianluca Di Marco, Jola Kudela, Martin Karlsson
3D Artists: Adam Droy, Liz Mitchell, Hugo Jackson, Michael Balthazart, Adam Dewhirst, Richard Thomas, Tom Raynor
Motion Graphics: Andrea Pellegrini
Colourist: Luke Morrison
VFX Supervisor: Tobey Lindback